A Common Challenge

Significant innovations in semiconductor technology over the past few years have had a tremendous impact on board level power infrastructure. In order to keep up with advancing processor technologies, companies, primarily in the datacom and telecom space, began to create an intelligent board level power supply infrastructure to address growing demands on performance, complexity, and flexibility.

This intelligent power requirement continues to spread throughout this industry.  According to the Ericsson Mobility Report, annual IP traffic will reach 7.7 zettabytes by the end of 2017, up from 2.6 zettabytes in 2012. The consumer drive for on demand video communications, cloud-based services and the interconnection of physical objects dubbed the Internet of Things (IoT) are the primary drivers of this exponential growth.

By the end of 2020 the power-per-board requirement in data servers will have grown to 5kW – well over a tenfold increase since the early 1980s. This growth is not abating; it’s accelerating.  In response, microprocessor complexity and performance continues to increase in order to support the infrastructure required to drive this rapid traffic growth.

While advancements began in the telecom, datacom, and server segments, digital power is quickly becoming a requirement for design engineers across most major industries, including medical, consumer, and industrial, where this advanced silicon has proliferated into designs. According to a report from IHS Technology, the digital power supply industry is set grow 3.5 times over the next 4 years, driven largely by its rapid adoption across a much broader range of products and applications.

The Role of Intelligent Digital Power

Intelligent digital power is a key enabler of improved power conversion in distributed power systems. It enables advanced algorithms to drive improved efficiency, higher current density, tighter voltage tolerances and more flexible and adaptable power management.  The movement to lower geometries in silicon is driving core voltages lower, and more importantly, a new adjustable bus voltage requirement. This requirement alone is quickly pushing digital power to a “must have” across a number industries and applications.  It’s the only way to achieve optimum performance under all conditions, all of the time.

Perfect Power Conversion is the Goal

The speed of innovation demanded by our industry can only be achieved through in-depth collaboration of experts. This includes sharing of IP, market knowledge, and establishing new, well-considered industry standards that cover every aspect of digital power technology.  That’s why three leading global power supply companies, CUI Inc, Ericsson Power Modules and Murata, founded the Architects of Modern Power® (AMP Group).

At the heart of the AMP Group® promise is delivery of the most technically advanced, end-to-end distributed power solutions, coupled with unrivalled supply chain security through true plug-and-play multi-sourcing.

These are some of the things we’re doing to deliver that promise:

The AMP Group is a unique, long-term strategic alliance that will enable the power design community to benefit from world-leading technology innovation and unrivalled supply chain security. It’s an alliance like no other.

The AMP Group will define the future of intelligent distributed power systems.

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